category
Brand development, Campaign design
year
2017-2019
As part of the early design team for Workplace at Facebook, I contributed to the evolution of the platform’s visual identity during its initial phase, working across product, marketing and sales to create a familiar and approachable brand experience.
Bringing Facebook into the workplace
The challenge was translating Facebook’s familiar visual language into a workplace environment while maintaining the sense of openness, connection and accessibility associated with the brand.
Core elements from the Workplace visual system
The visual direction
The challenge was adapting Facebook’s familiar visual language to a workplace environment while preserving the openness and connectivity associated with the brand.
The Workplace symbol was scaled to 200%, allowing for dynamic crops within the original 100% frame.
This approach created bold, flexible visuals in line with brand guidelines.
Photography centred around real environments, human interaction and everyday moments at work
Illustrations were used to simplify abstract ideas and introduce a more approachable layer across Workplace communication.
A flexible illustration style designed to support abstract concepts through simple, inclusive and universally recognisable characters
Applying the brand
The work extended across launch campaigns, onboarding materials, presentations and marketing assets, adapting the identity across different audiences and workplace contexts while maintaining a consistent and recognisable visual direction.
